Mochi Media Selects Panther Express to Power MochiAds for Online Advertising Graphics Delivery

Panther delivers the ads that enable gaming and entertainment websites to convert fun into advertising cash

SAN FRANCISCO, Social Gaming Summit — June 13, 2008 — Panther Express today announced that it has been selected by Mochi Media to power ad hosting and bandwidth for MochiAds for Publishers, a free set of tools that enables Web publishers to easily search, browse and add revenue-generating games to their sites. Since MochiAds for Publishers was released on June 3, Panther Express and Mochi Media are smoothly and reliably delivering creatives and gaming content to a rapidly-growing number of social community and entertainment Web sites such as RockYou, Hi5, Gaia Online and Soompi. In just ten days, MochiAds for Publishers has already had over 700 publisher sites and viral widgets sign up for the service.

“We needed a content delivery partner which we could count on to reliably deliver gaming content and advertisements to thousands of sites,” said Bob Ippolito, CTO of Mochi Media. “After comparing the leading CDNs, we selected Panther Express to deliver pre-game and inter-level ads to our catalog of Flash games. Panther provides top-notch service as well as a reliable and high-performance network that can provide the global scale we need.” The MochiAds platform monetizes Flash games through advertisements, providing a revenue share to both the game creators as well as the distribution partners signing up for the new product. Gaming content easily spreads across the Internet as it’s shared, played and distributed. Panther provides the underlying network to power the thousands of games in the MochiAds network.

“Gaming and entertainment Web sites need high-quality content to engage their users,” said Steve Liddell, CEO of Panther Express. “But they also need to make money. Panther is helping Mochi Media reward these content providers by providing free, high-quality content that generates advertising revenue that gets shared between the publishers and the game developers.”
MochiAds for Publishers, powered by Panther, is the latest addition to the platform of products and services for the online gaming community. In addition to the services launched today, MochiAds enables game developers to insert dynamic advertisements into their games and utilize a broad range of tools and services including deep analytics, free hosting, leaderboards and more. Advertisements within the games pay out a revenue share to the developer and publisher, and can be targeted by criteria such as domain, game category and geography.